#wellpacked (2016)

Since 2009, the Vancouver-based company Herschel Supply Co. has been manufacturing and distributing an array of backpacks, bags and accessories. In recent years, Herschel has gained international notoriety for their unique blend of classic and contemporary designs.

As such, their bags are used by numerous people from all walks of life—from city folks on their daily commute, to travel enthusiasts hiking through the wilderness. This illustrative advertisement is meant to appeal to the latter demographic; the outdoorsmen and self-styled photographers with a passion for traditional designs and North American wilderness.

Client: Unofficial/uncommissioned

Services: Design Direction, Illustration, Layout

Mediums: Sakura Pigma Micron Pen, Adobe Photoshop 5.5

Prints: Currently unavailable

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